Optimisation & Technology
A beautiful website is worthless
if nobody finds it.
That's why our work doesn't stop at design. We make sure your site shows up on Google, loads in under a second and works cleanly on every device, and we tell you honestly what's realistic.
Search engines
What we do for your visibility
SEO isn't a trick, it's a craft: clean technology, clear structure, honest content. Most of it we handle during the build, the rest on an ongoing basis.
Technical foundation
Clean page structure, readable URLs, sitemap, robots.txt and correct heading hierarchy. Without that, even the best copy is worthless.
Load time
Compressed images in modern formats, lean code, fast hosting. Google factors load time directly into rankings, and visitors bounce after three seconds.
Local search
The most important lever for local businesses: Google Business Profile, address data, opening hours and reviews, so you show up in nearby search and on Maps.
Content and search terms
We check what your customers actually search for, and align page titles, descriptions and copy accordingly, without keyword stuffing.
Structured data
Markup for company data, opening hours, services or appointments, so Google understands it and can show it directly in the results.
Measuring, not guessing
Setting up Google Search Console, regular checks of rankings and error reports. You see in the monthly report what's moved.
We don't promise
the number-one spot on Google.
Anyone who does is selling you something they can't deliver: Google decides the ranking, not your agency. What we do promise: a technically flawless site that loads fast, is cleanly structured and brings everything Google needs to rank it well. The rest is content work, and we support you on that.
In the plan
How much optimisation is in which plan?
| Feature | Start | Care | Premium |
|---|---|---|---|
| Technically clean setup | ✓ | ✓ | ✓ |
| Load time optimisation | ✓ | ✓ | ✓ |
| Mobile-optimised | ✓ | ✓ | ✓ |
| Google indexing | ✓ | ✓ | ✓ |
| Page titles & descriptions | Standard | ✓ | ✓ |
| Keyword analysis | — | ✓ | ✓ |
| Structured data | — | Basic | ✓ |
| Google Search Console | — | ✓ | ✓ |
| Ongoing reporting | — | — | ✓ |
| Google Business Profile | add-on | add-on | add-on |
| Details on the plans can be found under Website Plans. | |||
What we work with
Our toolbox
We choose the technology based on the project, not the other way around. A trade business site doesn't need an elaborate framework, but an online store with integrations does.
Frontend
Everything your visitors see and interact with.
Backend
What runs in the background: logic, forms, integrations.
Data
Structured storage of content, products and inquiries.
AI & Automation
Recurring processes someone would otherwise handle by hand.
We only build
what we can also maintain.
That's why we don't jump on every new technology that's getting attention right now. What we use, we know well enough to still be able to fix it years later, even at night, when the emergency line rings.
Analysis
What we measure with
So optimisation doesn't stay a gut feeling.
Google Search Console
Shows which search terms you show up for and which errors Google finds.
PageSpeed Insights
Measures actual load time on phone and desktop, including improvement suggestions.
Lighthouse
Checks performance, accessibility and technical SEO basics in one pass.
Uptime monitoring
Alerts us automatically if your site goes down, usually before you notice.
Free check
How does your site stack up right now?
We take a look at your existing website: technology, load time, visibility, and tell you what's worth doing. Free and with no obligation, even if you stay elsewhere afterward.